hownow
hownow: Learning Technologies Exhibition
Who are HowNow?
Hownow are an award-winning, AI-powered learning and skills platform that helps businesses manage employee learning and development.
The Brief
Our job was to create an interactive bar area to attract visitors from the exhibition to Hownows stand.
What we did
- Immersive Cocktails & mocktails
- Hownow branded cocktails
- Promoted the brand through creative branding
- Catered for over 5000 attendees
Event Day
The event took place at London excel with over 20,000 attendees.
Attendees were encouraged to learn more about Hownows offering and leave email addresses for follow ups. All of this was tracked and benchmarked against signups from the previous year.
“i think we were one of the busiest stands that day!” – hownow
